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App Store users criticize Twitter’s rebranding of X, leading to 1 star reviews


Twitter’s controversial rebranding to X

Twitter’s present rebranding to X, signaling its transition to the All Points app from proprietor Elon Musk, has drawn combined reactions amongst prospects. Nonetheless, primarily based on present scores, the title change has triggered a rise in unfavorable sentiment on the US App Retailer.

1 star overview development

Market intelligence agency Sensor Tower reported that for the reason that official July 24 rebrand, about 78 p.c of all US iOS opinions for the redesigned App X have been 1-star scores. This marked a giant enchancment on the earlier two weeks, throughout which 50% of the opinion had been unfavourable. These numbers replicate purchaser dissatisfaction with the changes Twitter has made since Musk took over the platform.

Most 1-star opinions instantly criticize the rebranding itself, with customers expressing their dismay on the new branding and figuring out with it. Some potential prospects are additionally calling for the return of Twitter’s signature hen picture, highlighting their attachment to the previous model.

a rare benefit

Regardless of dire valuations, the rebranding hasn’t been totally detrimental to the corporate. Information from Sensor Tower reveals that worldwide installations of X elevated by 20% on a weekly foundation after the rebrand. Moreover, there was a corresponding 3-4% improve in weekly subscriber improvement.

Earlier this month, X chief govt Linda Yacarino mentioned utilization of the app was at an all-time excessive, with Elon Musk later saying on Twitter that the platform had reached a brand new report for month-to-month customers. Whereas no particular dates and figures have been disclosed, these statements underscore the relative success of the rebranded app.

engagement challenges

Nonetheless, an evaluation of the sensor tower has revealed some statistics. Within the week following the app’s rebrand, there was a 7% drop in time spent per individual and a 6% drop in programs per individual day. Abe Yousef, Senior Insights Analyst at Sensor Tower, signifies that the decline in engagement is also resulting from individuals’s frustration with the app’s present tweaks.

Can X thrive amidst buyer disillusionment?

In truth, such a drastic rebranding is certain to spark a direct backlash from some potential prospects. Twitter has acknowledged its struggles prior to now below scrutiny and sees the potential for a severe revamp and new focus with the X rebrand. Nonetheless, it is unsure whether or not X will be capable of regain the belief and loyalty of its Twitter customers long-standing in the midst of.

inquiries to ask

1. Why was Twitter renamed X?

Twitter has rebranded Elon Musk-owned X to signal its transformation right into a full-featured app with a brand new, imaginative and prescient lens.

2. Why do potential prospects give unfavorable opinions about X App?

Many purchasers categorical their dissatisfaction with the rebranding, notably criticizing the brand new branding and identification.

3. Has the rebranding had a constructive affect on X?

Regardless of unfavorable opinions, X noticed a rise in worldwide installs and weekly individuals progress due to the rebrand.

4. What challenges did X face after the rebrand?

After rebranding the app, X noticed a decline in time spent per individual and each day programs per individual, indicating some buyer alienation.

5. Will X be capable of regain the belief of his earlier prospects on Twitter?

It is unsure whether or not X will be capable of regain the belief and goodwill of his longtime Twitter prospects after making such main modifications.


Twitter’s rebranding to X resulted in a wave of unfavorable buyer opinions expressing their dissatisfaction with the brand new title and branding. No matter this backlash, X has seen inventive advances in configuration and variety of prospects. Nonetheless, the decline in buyer engagement raises questions in regards to the long-term success of the rebranded app. Time will inform whether or not the X can overcome buyer disillusionment and evolve into Musk’s daring All Points app.


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