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Discussions: Slow alternating wave of downloads, not related to Instagram


Threads (Slack aside) sees an enchancment in company due to Instagram threads

Threads, quite a lot of Slack, has seen a surge in website guests following the launch of Threads by Instagram, a Twitter clone. Threads, one other title for Slack, owns the realm title, whereas Instagram’s mannequin is on Threads.internet. This led to potential buyer confusion and inadvertently excessive downloads in all threads (except for the sport).

Enhance downloads for threads (slackening apart)

Between July 6 and July 12, Threads (excluding Slack) had over 880,000 downloads globally on iOS alone. Earlier than the launch of Instagram Threads, there have been solely a handful of downloads of the app. It’s the 52nd most downloaded app total and the third most downloaded app inside the enterprise class. The highest app retailer rankings for Threads have been in Germany, Spain and Italy, the place it was the tenth most downloaded app on common. The rationale for this may be attributed to the unavailability of Instagram threads inside the EU, which has created confusion amongst potential clients.

enchancment on android

Threads (totally different Slack) have additionally made main strides on Android with over 1 million downloads. This elevated his recognition.

The (in any other case totally different) threads should not be positioned in any specific method, as many corporations share model names with others. One instance is Lightyear, which has a number of utterly totally different corporations utilizing the identical title. Equally, there’s one other startup known as Threads, which is predicated fully within the UK. is a chat-based buying platform primarily based mostly on It is worth noting that in early 2019 Instagram launched a companion app known as Threads.

title thread energy

Russo Kazi, co-founder and CEO of Threads, emphasised the significance of the phrase Threads as an Web origin time-frame. He acknowledged that utilizing threads on utterly totally different platforms is a stable resolution for staying related, which explains why Meta (previously Fb) selected the title for its social media app. Qazi additionally mentioned he has been with Fb for six years and praised his administrative employees.

Unlikely enterprise influence

Whereas Threads (the Slack selection) noticed a surge in guests and downloads because of the confusion, it is unlikely to translate into new enterprise, as pissed off clients rapidly realized this wasn’t the app they have been searching for. . Nonetheless, the startup has benefited from the excessive publicity. Eventually, if Instagram Threads get additional recognition, it might develop into complicated for companies, as they should handle two utterly totally different communication platforms with the identical title. Threads confirmed that it holds the trademark for the title, however did not present additional particulars on a doable lawful motion towards Instagram or Meta.


The launch of Instagram Threads has inadvertently led to a rise in consideration and downloads for Threads (except for Slack). Whereas this confusion initially induced, the rise in recognition has supplied free promoting to the app of alternative. Nonetheless, as every app continues to develop, the potential for buyer and enterprise confusion stays. Threads (slack apart) want to repair this and protect its distinctive identification.

Always requested question

1. What are Threads?

Threads is a separate Slack, providing a communication platform for companies.

2. What are Instagram Threads?

Instagram Threads is a Twitter clone app that goals to facilitate personal sharing with shut pals.

3. Why is there a rise in downloads for threads (except for Slack)?

The rise in downloads of Threads (the Slack variant) has been a results of Instagram’s confusion with Threads. Prospects looking for the Instagram app mistakenly downloaded a favourite app on account of a shared title.

4. Will Threads (besides Slack) take a licensed motion towards Instagram?

Threads (the Slack selection) has a trademark on the inventory, but it surely’s unclear whether or not they intend to launch an motion towards Instagram or its mum or dad or mum or dad firm, Meta.

5. Can threads (other than Slack) coexist with Instagram threads?

As each platforms proceed to develop, there shall be confusion between clients and companies working two utterly totally different communication platforms with the identical title. Lengthy-term coexistence of each apps is usually a problem.


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