Skip to content

Epic First Run: 100% Revenue Share for Exclusive Game Developers |


Epic introduces the First Run different for esports builders

Epic Video Video games, in its ongoing effort to counter Steam’s dominance of the PC gaming retailer, has unveiled a model new program generally known as First Run. This technique permits builders to get 100% of the proceeds from the gross sales of their sports activities merchandise as a substitute for exclusivity on online game retailer Epic for a interval of six months. Nonetheless, is it actually a worthwhile alternative for builders?

search for the potential of first run

Set to launch in mid-October, First Run goals to attraction to builders who’re bored of paying Steam’s standard 30% income share. With its profitable 12% low cost, online game retailer Epic is already providing a incredible choice. Nonetheless, builders are nonetheless in a position to archive their video video games throughout quite a few platforms at this stage.

Together with the excessive income share, video video games featured in First Run will get distinctive badges, homepage placement, and devoted collections. Moreover, these merchandise is perhaps featured in related retail campaigns, together with product sales, occasions, and editorial choices. This additional promotion can improve the visibility of the game and possibly enhance your product sales.

case in opposition to the primary execution

Regardless of the advantages, getting into an exclusivity take care of Epic could not show helpful for all builders. Steam stays the dominant platform for PC players, and builders have reported that Epic’s share of gross sales drops considerably as their video games are made obtainable on each platforms.

Whereas it is true that many builders have accepted Epic’s earlier gives of exclusivity, these decisions had been typically based mostly on upfront funds supplied by the corporate. Some unbiased builders have discovered the safety of an insured sum of cash, equal to $150,000, extra advantageous than taking an opportunity on doubtless elevated earnings. Ultimately, these builders will generally launch their video video games on Steam after fulfilling their exclusivity obligation.

Additionally, Epic’s request to the builders to commerce in all probability 70% of the bigger pie for 100% of the smaller pie raises issues. Whereas Epic’s platform is buoyant, the shortage of sure choices equal to client critiques makes it troublesome to suggest it as a complete to Steam. Steam’s highly effective score system has created a thriving neighborhood that contributes to its reputation because the primary gaming platform.

Potential different choices for big corporations

Whereas the First Run program will not be a viable choice for smaller builders, bigger corporations could discover it extra interesting. If a giant PC sport is rising and the developer does not have their very own personal retailer or is understaffed, Epic may supply an even bigger gross sales channel than Steam. This has led to some main corporations testing the waters and experimenting with exclusivity on Epic Video Recreation Retailer.


The introduction of Epic Video games’ First Run program gives an attention-grabbing twist on Steam’s income share for builders. Nonetheless, there are severe issues concerning potential trade-offs and limitations related to exclusivity on Epic Video Recreation Retailer. Whereas smaller producers could wrestle to justify this selection, bigger corporations could discover that this new different is price exploring. Finally, the success of the first run will rely upon how builders understand the benefits and downsides in relation to their particular circumstances.

Queries incessantly requested

1. What’s EPIC’s First Run program?

Epic’s First Run is a model new initiative that permits sports activities builders to get 100% of the proceeds from the gross sales of their sport as a substitute for exclusivity on online game retailer Epic for six months.

2. Why ought to builders think about changing into a member of the First Run program?

The primary motivation for the builders is the prospect of maintaining all of the income from the gross sales of their sport’s merchandise, avoiding the usual 30% income share on platforms like Steam.

Actually, video video games that play First Run get distinctive badges, homepage placement, devoted collections, and specific positions in gross sales and occasions in addition to retailer campaigns.

4. Is it costly for builders to resolve to be distinctive within the Epic Video Recreation Retailer?

It’s determined by quite a few elements. Whereas Epic gives a greater income share, Steam stays the dominant platform amongst PC players. Builders wish to take into consideration the potential advantages and limitations of exclusivity earlier than making a name.

5. Can small builders revenue from the prime execution program?

Whereas smaller builders could discover it troublesome to justify exclusivity on the Epic online game retailer, bigger corporations with established PC video games and a restricted retail presence may gain advantage from this risk.

Please see this hyperlink for extra information


To entry further info, kindly seek advice from the next link