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Ford streamlines hands on driving with BlueCruise 1.3 update


Ford continues to enhance the BlueCruise with the brand new 1.3

Ford is devoted to furthering its BlueCruise expertise, enabling drivers to drive hands-free for longer intervals of time. The newest launch, BlueCruise 1.3, builds on earlier variations whereas enhancing effectivity and accuracy. These updates are a part of Ford’s dedication to quickly and iteratively develop and finally reshape from a normal automotive firm to a service-oriented entity.

excessive effectivity and precision

BlueCruise 1.3 introduces quite a lot of enhancements to reinforce the driving expertise. Firstly, the system will now work together in tighter bends, permitting for a better and safer driving expertise. It also needs to preserve the automobile extra correct in slim lanes, thus decreasing the probabilities of making a mistake. Whereas these updates aren’t groundbreaking, they point out the evolving nature of BlueCruise’s know-how and its dedication to fixed enchancment.

Sooner iteration and purchaser suggestion

Beneath the path of Ford’s authorities director of utilized sciences supporting greater driving help, Sammy Omari, the corporate modified its technique of launching the software program. Beforehand, Ford rolled out software program updates quarterly, however now it rolls out updates weekly. This excessive frequency permits Ford to concentrate on buyer suggestions and sometimes enhance the BlueCruise expertise. By analyzing knowledge from drivers who enroll and share their experiences, Ford gives invaluable perception into the system’s effectiveness.

Prolong the ADAS working window

Ford engineers took benefit of consumers’ concepts to increase BlueCruise’s working window, which resulted in main enhancements. Omari claims a 3x enchancment inside the newest launch over earlier releases. For these updates since BlueCruise 1.0, the progress is far more essential, approaching a fivefold enchancment. These developments purpose to make BlueCruise much more interesting and place Ford as a service-oriented firm, like Netflix that repeatedly presents updates to maintain prospects engaged.

influenced by tech giants

Ford attracts inspiration from know-how giants like Apple in its technique for ADAS. Omari stresses the significance of getting a {{hardware}} basis, permitting for widespread software program updates throughout the vary of Ford cars. Simply as Apple releases iOS updates for quite a few iPhone fashions, Ford goals to supply steady enhancements and new choices to its BlueCruise prospects. Whereas particulars about future companies are unknown, Ford plans to broaden into areas the place prospects primarily use their vehicles, together with rural and concrete roads.

Fascinating driving freeway

As BlueCruise’s development continues, attaining the far-sightedness of the information stays an elusive objective. The {hardware} prevalent in Ford Mach-E and F-150 Lightning vehicles lacks the redundancy required for grade 3 autonomous driving. Omari factors out that true eye-off driver assist requires new {{hardware}} and an extra built-in software program stack . Due to this fact, Ford plans to introduce this characteristic in its subsequent period of electrical vehicles, scheduled for 2025.

Incessantly Requested Questions (FAQ)

1. What’s BlueCruise?

BlueCruise is Ford’s superior driver help expertise that permits hands-free driving in sure circumstances. It presents choices comparable to computerized lane correction and improved accuracy in slim lanes.

2. How does Ford launch software program updates for BlueCruise?

Ford’s software program program teams now launch updates on a weekly foundation, permitting for fast iteration and fixed enchancment primarily based totally on buyer enter.

3. Will the BlueCruise be capable of drive on rural and concrete roads sooner or later?

Ford primarily plans to extend BlueCruise’s capabilities to include rural and concrete roads primarily based totally on purchaser utilization patterns. Nonetheless, no explicit picks and options have been revealed for a future launch.

4. Can Bluecruz trigger distraction from driving?

In the meanwhile, BlueCruise is unable to take your eyes off the information resulting from {{hardware}} limitations. Ford’s subsequent technology of electrical autos, scheduled for 2025, will embrace necessary integration of driver help {hardware} and software program.

5. What’s the way in which ahead for Ford’s autonomous division, Latitude AI?

Latitude AI is concentrated on the expansion of automotive utilized sciences with a concentrate on profitability and fast deployment. This differs from Ford’s earlier autonomous enterprise, Argo AI, which focused 4 diploma robotaxis.


Ford’s dedication to enhancing BlueCruise and advancing its utilized sciences to autonomous driving is clear with the launch of BlueCruise 1.3. By going brief and incorporating consumers’ concepts, Ford has considerably improved the system’s effectiveness, growing its working window for hands-free driving. Whereas fully deviating from driving stays a future objective, Ford’s concentrate on the combination of {{hardware}} and software program exhibits his dedication to providing revolutionary and dependable applied sciences for driver help.


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