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Game On: Activision Blizzard’s Barcelona Investment Gets Started for European Expansion


Activision Blizzard expands studio in Barcelona

Activision Blizzard, the US sport firm behind standard titles like Identify of Accountability, has introduced its plans to determine a brand new studio in Barcelona. This transfer is a part of the corporate’s dedication to spending cash on Europe following regulatory approval of Microsoft’s acquisition of Activision Blizzard.


In Might, Microsoft effectively acquired Activision Blizzard for $69 billion. Nonetheless, the acquisition confronted opposition in Britain, main Activision Blizzard to rethink its growth plans throughout the nation. Regardless of the setback, the corporate has expressed plans to extend funding and workforce throughout the European Union following regulatory clearance from Brussels.

Enlargement in Barcelona

Activision Blizzard has revealed that Infinity Ward, the acclaimed sport developer liable for the favored first-person shooter sport Identify of Accountability, can be a part of the Digital Legends cell online game unit in Barcelona. This strategic switch goals to reap the benefits of the expertise and pool of expertise obtainable throughout the Spanish metropolis.

Antitrust battle

Activision Blizzard and Microsoft are presently dealing with antitrust challenges in each the US and Europe in reference to their merger. To deal with these issues, their respective CEOs, Bobby Kotick and Satya Nadella, must testify in a San Francisco courtroom, arguing for approval of the merger. In the meantime, the Federal Commerce Charge goals to convey the deal to a fast halt, permitting for inner option to weigh the case.

European market potential

Activision Blizzard has expressed its curiosity in rising its presence within the European gaming market because of its essential perform within the evolution of the sector, particularly in cell gaming. The corporate believes that Europe, with its appreciable expertise, ambition and authorities help, is properly positioned to maintain tempo and additional drive the momentum of gaming all over the world.


Activision Blizzard is fulfilling its dedication to spending cash for Europe by opening a model new studio in Barcelona. Whatever the challenges confronted within the UK market, the corporate stays optimistic about rising its European presence. The strategic transfer to maneuver Infinity Ward to Barcelona’s Digital Legends cell online game unit showcases Activision Blizzard’s deal with leveraging experience and maximizing progress alternate options. Moreover, the continuing antitrust battle with Microsoft serves as a testomony to the significance of securing regulatory approval for the merger. Aiming on the European Union as a stronghold for gaming, Activision Blizzard goals to capitalize on Europe’s influential function throughout the trade’s progress.

Continually requested questions

Why did Activision Blizzard select Barcelona for its new studio?

Barcelona was chosen for the brand new studio because of the metropolis’s out there pool of experience and expertise within the gaming trade. Moreover, the expansion is in step with Activision Blizzard’s dedication to spending cash on Europe, following regulatory approval of Microsoft’s acquisition of the corporate.

What’s the place of the merger between Microsoft and Activision Blizzard?

The merger between Microsoft and Activision Blizzard is presently going by antitrust challenges. Activision Blizzard CEO Bobby Kotick and Microsoft CEO Satya Nadella will testify in a San Francisco courtroom to help approval of the merger. The Federal Commerce Charge is looking for a quick break within the deal, permitting an inner alternative to judge the case.

Why is Activision Blizzard involved about progress within the European gaming market?

Activision Blizzard sees important potential throughout the European gaming market, most importantly with regards to cell gaming. Europe has performed a key function in driving the evolution of commerce and the corporate acknowledges the presence of intensive authorities experience, ambition and help on the continent.


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