Skip to content

Lee Fixel’s investment powers $6 million seed round for Fintech Flash in Egypt


Promoting Monetary Inclusion through Digital Funds in Africa

Financial inclusion is a key precedence for governments in Africa’s largest know-how ecosystem, the place cash stays the dominant tax kind. To deal with this downside, plenty of initiatives have been launched in these international locations to develop the variety of financial institution residents. For instance, Egypt has seen an enormous proliferation of e-wallets and digital taking part in playing cards through platforms like Fawri and Instapay, resulting in a 64% improve within the adoption of digital charge decisions over the previous 12 months. In response to a Mastercard report, there are literally 46,500 cellular phone wallets for each 100,000 folks within the nation.

Contactless Funds and the Rise of Flash in Egypt

Whereas e-wallets and taking part in playing cards presently dominate the digital fund panorama in Egypt, monetary establishment apex is raring to promote one other know-how: contactless funds. Lately, Egypt’s central monetary establishment enacted legal guidelines regulating the tokenization of paid playing cards on cell apps, creating a chance for platforms like Flash to supply another through QR codes. Fintech startup Flash has raised $6 million in seed funding to speed up product enchancment and develop its purchaser base in Egypt.

Making Cashless Funds Simple with Flash

Flash acts as a know-how worth aggregator, permitting potential clients to make purchases with their smartphones by scanning a QR code supplied by a enterprise. This eliminates the necessity for money or bodily taking part in playing cards and streamlines the course of commissions for each potential buyer and retailer. In contrast to costly NFC-enabled POS methods, Flash Resolution does not require refined integration or configuration, making it accessible to companies of all sizes.

Addressing inefficiencies in a money-dominated society

Flash founders Eric Gordon and Sherin Kabesh beforehand labored for Uber in Egypt and noticed firsthand the inefficiencies of a cash-based society. To deal with this challenge, Flash goals to create a cashless ecosystem that aligns with Egypt’s monetary inclusion know-how. By partnering with Bankway Misr, Flash goals to develop new merchandise and diversify its digital fund portfolio to publicize the adoption of cashless choices in Egypt.

Flash goal market and enchancment plans

Flash primarily serves e-commerce platforms and corporations that present money on supply strategies. These embrace pharmacies, eating places, quick meals chains and grocery shops. Presently, round 80% of on-line purchases in Egypt are paid for with money on supply, reflecting shopper preferences. Flash goals to serve over 100 companies over the following 12 months by offering an additional sensible and environmentally pleasant choice for elevating funds.

Benefits of Flash over numerous digital worth decisions

Flash has a number of benefits over the assorted digital pricing decisions. First, Flash settles funds made on offers or in-store the following day, which is among the finest settlement occasions out there out there. In comparison with totally different kinds of digital funds, flash will even be cheaper for companies, as no extra fees are levied by card firms or banks. Flash believes its methodology aligns with Egypt’s transfer in direction of wider use of QR codes, very like that seen in India, the place QR codes have grow to be the norm because of low transaction costs.


Flash is promoting monetary inclusion in Egypt by offering a easy, secure and cost-effective cashless pricing reply. Leveraging the know-how of the QR code, Flash allows companies and potential purchasers to undertake digital funds and cut back their reliance on cash. With its present seed funding, Flash is properly positioned to speed up product enchancment and develop its attain within the Egyptian market.

inquiries to ask

1. What’s Flash?

Flash is a fintech startup in Egypt providing a cashless pricing choice through a scan-and-pay service utilizing QR codes.

2. How is Flash totally different from totally different digital pricing strategies?

Flash gives a less expensive fee choice than different digital fee strategies corresponding to Apple Pay and Google Pay. Its settlement time will even be fast which offers it with a bonus over the assorted decisions out there out there.

3. What companies can generate income from utilizing Flash?

Flash primarily serves e-commerce platforms and corporations that supply cash-on-delivery know-how, corresponding to pharmacies, eating places, quick meals chains, and grocery shops.

4. How does Flash guarantee transaction safety?

Flash solely generates QR codes for firms which were built-in in accordance with the legal guidelines set by the Central Financial Institute of Egypt and Banke Misr. This ensures that transactions made by Flash can solely be directed to official firms.

5. What are the long-term plans for The Flash?

Flash goals to serve greater than 100 firms within the subsequent 12 months and proceed to create new merchandise to promote cashless funds in Egypt. The agency additionally goals to uncover on-the-spot settlement decisions and cut back transaction costs.

Please see this hyperlink for extra info


To entry extra info, kindly consult with the next link