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Match Group Looks to Zynga Exec to Lead AI Team, Aims for Deeper AI Integration |


Match Group embraces synthetic intelligence for relationship apps

Match Group, the corporate behind well-liked relationship apps like Tinder and OkCupid, is taking its relationship with synthetic intelligence (AI) to the following degree. The corporate has named Mark Kantor, Zynga’s former head of progress and co-founder of startups corresponding to Yellowbrick and Graffiti, as vp of innovation. Kantor will lead a gaggle of engineers and designers geared toward introducing new sciences utilized in Match Group features.

AI-based selections on Tinder

Match Group has already began experimenting with AI on its platforms. Tinder, thought of one among its flagship apps, not too long ago launched a quiz function that makes use of AI to select the very best images from buyer albums. Moreover, Tinder’s chief product officer, Mark Van Ryswyk, hinted on the potential of utilizing generative AI to permit customers to annotate their courting bio. Contemplating that this tends to enhance scores round authenticity, Match Group is working to ensure its AI enhancements enhance belief, authenticity and respect in on-line relationships.

Art work x Science Lab: One of the simplest ways ahead for associated AI

Kantor’s Match Group, known as ASL (Art work x Science Lab), will concentrate on capitalizing on the rising selections for Generative AI. The objective is to make it simpler for patrons to collaborate with relationship apps, present instruments to point their individuality, and enhance the safety and accessibility of apps. Combining artwork and science, Match Group goals to create a straightforward and rewarding shopper expertise whereas upholding the very best privateness and moral requirements.

Match group morale approach

Match Group understands the problems some prospects could have concerning AI-powered courting experiences that appear genuinely faux. Nevertheless, CEO Bernard Kim assures that the corporate’s selections and gadgets are designed to advertise faith, authenticity and respect. Match Group is devoted to launching initiatives that use generative AI to take away embarrassment, make courtship extra rewarding, and shock and delight prospects, all whereas prioritizing authenticity and privateness.


Match Group, the corporate behind well-liked relationship apps like Tinder and OkCupid, is embracing artificial intelligence to enhance the expertise for its prospects. With the appointment of Mark Kantor as Vice President of Innovation and the creation of the ASL (Artwork work x Science Lab) group, Match Group is actively exploring the probabilities of AI in courtship features. Whereas authenticity and confidentiality stay paramount, Match Group goals to eradicate embarrassment and make courtship extra rewarding by means of using AI-powered options and gadgets.

Continuously Requested Questions (FAQ)

1. What’s Match Group?

Match Group is the corporate behind well-liked relationship apps like Tinder and OkCupid.

2. Who’s Mark Kantor?

Mark Kantor is the Vice President of Innovation at Match Group. He brings intensive expertise from his earlier perform as head of progress at Zynga and his co-founder roles at startups corresponding to Yellowbrick and Graffiti.

3. How does Match Group incorporate synthetic intelligence into its options?

Match Group has already began incorporating AI into its courting apps. For instance, Tinder is testing an AI-powered picture picker function that helps prospects choose their greatest images for the app. Match Group may discover using generative AI to permit prospects to annotate their bio relationship.

4. What’s the ASL group?

ASL Group, fast for Art work x Science Lab, is a small group of Match Group engineers and designers whose objective is to carry new used science, particularly synthetic intelligence, to enterprise features. Their objective is to drive buyer engagement, showcase individuality, and app safety and accessibility.

5. How does Match Group guarantee authenticity in AI-powered courtship?

Match Group is devoted to optimistic selections and AI-powered gadgets to reinforce notion, authenticity and respect. The corporate’s objective is to eradicate embarrassment, make courtship extra rewarding, and shock and delight prospects whereas sustaining utmost privateness and moral requirements.

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