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SAG AFTRA Strike Tension: The role of artificial intelligence in conversations, the divisions between actors and studios


Synthetic intelligence turns right into a crucial hurdle in SAG-AFTRA contract negotiations

As talks between the actors’ union and the studios come to element days earlier than SAG-AFTRA’s present contract expires, artificial intelligence (AI) has change into a serious impediment to reaching a deal. SAG-AFTRA members are concerned relating to the implications of synthetic intelligence, significantly after watching the opening episode of the final season of Black Mirror, which portrays the sale and long-term use of pictures of actors with out their consent. . The union is looking for robust assurances and ensures from analysis on the implementation, scope and scope of AI inside the enterprise.

Studios are unwilling to have substantive discussions about AI

The Alliance of Motion Picture and TV Producers (AMPTP), which represents the studios, reportedly would not must become involved in any main discussions relating to the trendy potential of AI. The AMPTP takes under consideration the brand new settlement between the Administrators Union of America (DGA) and the studios as a premise for dialogue. Nonetheless, SAG-AFTRA members see the AI ​​studios place as leverage, with the intent to make use of actors digitally and use AI to create new and helpful content material materials.

Considerations about deeper components past AI

Whereas AI is a focus in job negotiations, some folks see it as a distraction from the transformative changes underpinning commerce. The dangers of AI have raised consciousness amongst high-profile union members, who’re rising more and more involved in regards to the total efficiency of the corporate. Components reminiscent of residuals and actor treatment are very a lot rooted within the negotiations.

Imminent strike and preparations

For the reason that present contract expires on July 12, there’s an inordinate likelihood that SAG-AFTRA members will go on strike on the morning of July 13. they’re organizing. Union representatives held a reputation conference with public relations professionals to debate the potential impression of a union motion. SAG-AFTRA leaders have knowledgeable publicists that actors ought to full all promotional actions and refrain to participate in any work if a strike happens.


The inclusion of AI within the SAG-AFTRA contract negotiations has change into a flashpoint of competitors between the union and the studios. Whereas studios are reluctant to have interaction in mainstream discussions relating to the implications of synthetic intelligence, SAG-AFTRA members are demanding transparency and safety for his or her images and work. Negotiations are reaching a big degree, with the opportunity of a strike on the horizon. Every event ought to discover a decision to maintain the deeper components below dialogue and attain a mutually helpful answer.

Frequent questions


SAG-AFTRA is a commerce union representing gamers throughout all the leisure commerce. It stands for Present Actors Guild-American Federation of Tv and Radio Artists.

Why does AI take priority in contract negotiations?

AI raises points about utilizing pictures of actors with out their consent and potential impression on their work and compensation. It presents new challenges and choices all through the commerce.

What’s the place of the AMPTP within the negotiations?

AMPTP represents the corporations within the contract negotiations with SAG-AFTRA. They’re answerable for negotiating on behalf of the studios and bringing union calls for collectively.

Can AI utterly substitute actors?

The priority is that AI can be utilized to digitally recreate actors or create new AI-generated content material, presumably decreasing the necessity for human actors. Nonetheless, the extent of AI printing in commerce stays unsure.

How are preparations made for a strike?

Picketing indicators are produced and lists of volunteers are organized to take part in an attainable strike. Union representatives are additionally coordinating with public relations professionals to plan the impression of a union motion.

What occurs if there’s a strike?

If there’s a strike, the actors are anticipated to cease all work, together with promotional actions and performances. SAG-AFTRA leaders have warned that members who fail to adjust to strike tips could possibly be topic to sanctions.

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